UNESCO Jakarta and Citi Indonesia under the support of Citi Foundation have launched the “Wear Your Mask: campaign to avert the spread of the COVID-19 while supporting traditional weavers and promoting cultural messages. Under the Creative Youth at the Indonesian Heritage Program aimed at building entrepreneurial capacity of youth living in and around famous heritage destinations, more than 65 youth-led brands from Yogyakarta, Borobudur, Klaten, Kotatua Jakarta, Toba, Lombok and Bali are currently participating in the campaign. Under the campaign, lectures by anthropologist on the stories behind the traditional motifs of the textiles, as well as workshops on how to create stylish and innovative facemasks out of traditional are being organized. Story-telling class is also on the menu to equip the youths to promote their products in social media. Lutfi Koriah Yunani, a youth batik maker from Klaten (Central Java) stated that this campaign inspired her to create a new batik mask series on the theme of Indonesia’s Independence Day in August. “Once my mask was uploaded on the social media channel of the UNESCO-CITI project, I started receiving more orders and had to increase my product capacity”, told Lutfi happily.
The masks designed by youth under the campaign can be viewed at the official Instagram account of the project, @kitamudakreatif. To further assist them in promoting their products, UNESCO and CITI Indonesia will host the Virtual Fashion and Mask Show Live through YouTube platform in mid-September.
Berita & Publikasi // Berita
Wear Your Mask Campaign
go to source
Share
Berita Lain
Curhat Penenun Ulos Hadapi Pandemi: Saya Bangkit dan Semangat Lagi
25/03/2021
KAIN tenun menjadi warisan tak benda yang diakui...
Penenun Wanita Indonesia Dapat Dukungan dari UNESCO-Citi
25/03/2021
Program Creative Youth at Indonesian Heritage...
Perempuan Tangguh dan Kisah Inspiratif para Penenun Nusantara
24/03/2021
Program Creative Youth at Indonesian Heritage...